Water for a Thirsty, and Hungry, World
-- Thought Leadership
If you thought water was just a Left Coast issue, think again. Potential shortages, and fights over water rights and quality loom for areas across North America. There is, however, hope we can all beat this thing.
Consider, for instance, the tiny country of Israel. Its water shortage once reached the level of existential crisis. The country is not only 60% desert, but also home to some of the driest places on earth, has a rapidly growing population and has suffered more frequent droughts in recent years. Making the situation even more dire, the country, for many of its Jewish residents, is the last refuge after a 20th century that was brutal beyond compare.
Yet, through innovations, conservation and even more perseverance, the Israelis largely overcame their struggles with water shortages. It was for this reason the Massey Ferguson customer magazine, FarmLife, decided to pay the country a visit, interviewing numerous farmers, water system officials, government leaders and others. We discovered a range of newly developed or improved technologies, and practices, some complex, others remarkably simple.
Granted, compared to Israel, the U.S. and Canada face many different challenges in managing water. To begin with, there’s geography. Israel is only slightly larger than the state of New Jersey. Canada and the States are immense by comparison, and in many areas of these two countries, water must travel great distances to get from the source to end users, across distances where population density is low.
Still, we can learn much from Israel’s accomplishments managing its water. While in Israel, FarmLife staff not only spoke with numerous individuals, but also visited many R&D facilities, water-treatment plants and farms. It was, if you’ll excuse the pun, like drinking water from a fire hose. We gleaned much from our hosts.
The result is a series of articles and videos, featuring innovative products and methodologies, and the people who develop and practice them. We talked to farmers in war zones, researchers in the field and government officials, all of whom work in some of the most difficult conditions to not just provide water but farm goods to help feed the world.Click here to visit this very special web series.