Hesston by Massey Ferguson Launches Team Hesston Rodeo Fan Program
DULUTH, Ga. (June 25, 2013) — Hesston by Massey Ferguson®, the industry-leading hayequipment brand from AGCO (NYSE:AGCO), announced today that it is expanding its long-term support of the cowboys and cowgirls of the Professional Rodeo Cowboys Association (PRCA) by forming Team Hesston Rodeo.
Composed of some of the top contestants in ProRodeo today, Team Hesston Rodeo becomes the focal point of Hesston's support of the PRCA, a relationship that dates back to 1975. Team Hesston Rodeo's 10-member team includes:
- Luke Branquinho – Reigning 2012 Steer Wrestling World Champion – 4 world titles;
- Cody Teel – Reigning 2012 Bull Riding Champion;
- Sherry Cervi – 3-time World Champion Barrel Racer;
- K.C. Jones – 6-time NFR-qualifying Steer Wrestler;
- Fallon Taylor – 4-time NFR-qualifying Barrel Racer – currently ranked No. 1 in the world;
- Team Ropers Kaleb Driggers (Header) and Travis Graves (Heeler) – currently ranked No. 1 in the world;
- Team Ropers Dustin Bird and Paul Eaves – NFR qualifiers and currently ranked in the top 7 in the world; and
- MP Meter My Hay ("Stingray") – Sherry Cervi's fan-favorite barrel racing mare and the only equine member of Team Hesston.
Visit: www.Hesston.com/TeamHesstonRodeo for team member biographies, photos, interview videos and more.
"Hesston's brand heritage is intertwined with ProRodeo, and our consumers love and appreciate this great sport," says Laura Lines, leader of Hesston brand marketing at AGCO. "We are extremely excited to put the Hesston brand support behind this amazing team of talented competitors and look forward to following them on their quest for even more world championships."
"It is truly an honor to be part of Team Hesston," says steer wrestler K.C. Jones. "We still have my grandfather's collection of Hesston NFR buckles at the house. Hesston has been an important supporter of ProRodeo and our way of life for as long as I can remember, and I am extremely proud to begin competing with Team Hesston."
"I was excited to be selected for Team Hesston because I know the value of top-quality hay, and I know that hay harvested with Hesston equipment is the very best," asserts three-time World Champion barrel racer Sherry Cervi. "It is an honor to be part of this group of great competitors, and I know Stingray is excited about being paid in Hesston™ Hay for her efforts as well."
The Team Hesston Rodeo program will also give fans a chance to follow and interact directly with the members of Team Hesston across all social media platforms and through the website at www.Hesston.com/TeamHesstonRodeo. Fans will also have a chance to join Team Hesston's fan club and become a part of the action with opportunities to win trips to the Wrangler National Finals Rodeo in Las Vegas and other promotions throughout the year.
Hesston, Massey Ferguson and Hesston Hay are trademarks of AGCO.
AGCO, Your Agriculture Company (NYSE:AGCO), is a global leader focused on the design, manufacture and distribution of agricultural machinery. AGCO supports more productive farming through a full line of tractors, combines, hay tools, sprayers, forage equipment, tillage implements, grain storage and protein production systems, as well as related replacement parts. AGCO products are sold through five core machinery brands, Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®, and are distributed globally through 3,150 independent dealers and distributors in more than 140 countries worldwide. Retail financing is available through AGCO Finance for qualified purchasers. Founded in 1990, AGCO is headquartered in Duluth, Ga., USA. In 2012, AGCO had net sales of $10 billion. www.AGCOcorp.com