USA and Canada (English)
Europe, Middle East & Africa
The nineties began with the end of an era for Massey Ferguson, as its company headquarters transferred from Canada to New York, USA.
Across the pond in the UK, MF’s Coventry factory was making developments to its successful 300 Series tractors – the MF 362 was introduced with a new 12 speed shuttle transmission package which had a single side-shift gear lever.
A new ride-on mower and lawn tractor range was launched during this year.
In 1991, Massey Ferguson entered its 29th consecutive year of being the best selling brand of tractors in the western world.
Two new high hp tractors, the MF 3690 and MF 3670 were introduced in Beauvais, France as well as the Active Transport Control system, and MF Implements announced new products for its line of grass, hay and planting equipment.
A series of high performance loaders, the early MF 900 Series was launched this year, and MF Industrial introduced the Servotronic model into its line of backhoe loaders.
Also this year the MF 40RS (Rotary Separator) combine was launched, heading the MF 30/40 Series.
Early in 1991, ‘Track-Tour’ took place, where an MF 265 journeyed 14,000 miles from the UK to Zimbabwe raising £20,000 for international charity, Oxfam. The tractor was named Sue II in honour of the TE20 that successfully reached the South Pole in the 1958.
In ’92 Massey Ferguson celebrated the 40th anniversary of its famous training school in Stoneleigh, UK.
In Beauvais the Dynashift gearbox was successfully launched on MF 3600 models, including the ‘high visibility’ MF 3065, with a steep sloping bonnet.
Two four-wheel drive tractors were introduced this year, MF 372 and MF 382, both offering air conditioning, and the MF 34 and MF 38 combines were launched with interactive information display. Daniavision (later called Datavision) was a monitoring system which set the standard for precision farming.
In 1992 MF Industrials was sold to FERMEC, and distribution operations in Australia were merged with a leading Japanese manufacturer, forming Massey Ferguson Iseki Australia.
A major milestone was reached in the UK, as the tractor market share reached its peak since 1983, and in North America the launch of Dynashift transmission led to a significant increase in 100+ hp tractors.
The MF 231 and MF 261 tractors were added to the product line in ’93, and the MF 3120 was launched, as well as six models of MF 715 & MF 725 reversible ploughs.
Development began of a new support programme for Europe and North America, which would further improve the after sales service for MF machine owners.
Across the globe, Massey Ferguson Finance SNC was established in France, a Distribution Operations office opened in Moscow, and a new assembly plant opened in Pakistan. The first Beauvais-built high hp tractors were launched in Brazil this year, and MF acquired the biggest shareholding in Danish combine maker Dronningborg.
One of the biggest changes occurred for Massey Ferguson in the mid nineties, when in 1994 it was bought by US based AGCO Corporation, a company which was formed in 1990 - AGCO was the only worldwide machinery company totally dedicated to agricultural machinery.
Production continued as usual for MF. The MF 356CF crawler tractor was launched with three available widths specially designed for orchard applications. This, along with the MF 304 Series S and F tractors (Special and Fruit) echoed the call for an increasing range of models.
The following year the newly introduced tractor ranges, MF 6100 Series and MF 8100 Series, were awarded the ‘Original Equipment Manufacturer Modern Innovative Engineering Award’ by the American Society of Automotive Engineers.
Also in 1995 the MF 9000 Series was launched, the start of which was marked with the MF 9240, weighing almost ten tonnes.
The Banner Lane factory produced the 100,000th model of the popular MF 300 Series tractor, and the new MF 390T was launched.
1996 was a big year for Massey Ferguson’s Coventry plant, Banner Lane. It celebrated 50 years of tractor production, as well as producing its three millionth tractor, an MF 375E. The landmark was commemorated with a service at Coventry Cathedral and an MF 375E tractor was donated to the Save the Children Fund in Zimbabwe.
The new MF 304V (Vineyard) Series of tractors was added to the product line in ’96 and Fieldstar was launched as the brand name for MF precision farming.
On 27th March 1996, Nelson Mandela visited Massey Ferguson in South Africa.
In 1997 the MF 4200 Series was launched, comprising of eight basic models and replacing the MF 300 Series cab tractors. Platform versions of the MF 6100 & 8100 Series tractors were also added to MF’s product line this year.The Banner Lane plant received its fourth Queen’s Award for Export Achievement in ’97, recognising its outstanding achievement in the agricultural industry.
Celebrations were held across the globe this year, commemorating 150 years since Daniel Massey founded the company that is now Massey Ferguson. Massey set up his workshop in Newcastle Ontario, Canada in 1847 to produce simple agricultural implements.
Celebrations continued into the late nineties, when in 1998 for the 60th anniversary of Massey Harris’ first self propelled combine harvester.
The MF 8170 was added to MF’s line of tractors this year, and a parts warehouse opened in Barcelona, Spain.
Another debut in 1999 was Massey Ferguson’s first website.
The MF 6200 Series and MF 8200 Series were launched in the summer of this year, and later in the year, the MF 7200 Series of combines was introduced.