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"Build and Quote" Websites Make Choosing and Pricing
New Equipment Faster and Easier

Published date March 22, 2011
Build and Quote
Build and Quote
Build and Quote
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Challenger®, Massey Ferguson® and Gleaner® "Build and Quote" websites let producers configure and price new machinery from the comfort of home.

Duluth, Ga. (February 22, 2011) — Farmers shopping for new tractors, combines, hay equipment, compact tractors and other machinery from Challenger®, Massey Ferguson® and Gleaner® can easily configure, price and compare the newest farm equipment right from their home office using new "Build and Quote" websites. These newly launched online tools simplify the initial shopping process by allowing farmers to sort through available equipment options and design machines to fit the unique needs of their individual farming operations.

"The 'Build and Quote' equipment configuration tools we’ve created are user friendly and intuitive to use," explains Tim Lyon, sales operations director at AGCO. "By using these tools to learn about the products available, farmers will be able to get a better understanding of the many features and options available and receive the list price online automatically. They can mix and match the various options before requesting a formal quote or before visiting the dealer to finalize the machine configuration."

The new sites are:
Challenger "Build & Quote" –
Build My Massey Ferguson –
Gleaner "Build and Quote" –

Create "Build" summary, request official "Quote"

The "Build and Quote" websites for Challenger, Massey Ferguson and Gleaner are designed to educate customers about options, guide them through the process of choosing the right machine and help them connect with their local dealer to request a quote. During the process of configuring the equipment, comprehensive product information on options such as seats, transmissions, weights, hitches, guidance and cabs is provided. Quick-links to pop-up screens provide a simple, yet detailed explanation on the importance of the option and differences in choices available.

After working through the online "Build" process, customers may choose to request a formal quote from their choice of one of the three closest dealers. Dealers are notified of the request for quote via email and receive the build summary and optional trade-in, financing and warranty information if provided by the customer.

Since major farm equipment purchase decisions are rarely made overnight and often involve several members of a farm business, each detailed build summary with the list price may be emailed and printed for future reference. Also, the websites may be shared with others using Facebook, Twitter or other social media options.

A comprehensive shopping experience

Along with product information, the sites provide an array of shopping tools to help customers prepare for an upcoming purchase. Visitors can compare models to those of the competition using AGCO Compare (, view product information, use a payment calculator, learn of purchase incentives and link to AGCO Finance ( for details on financing options.

"In addition to providing our customers the convenience of shopping from the comfort of their farm office, the new "Build and Quote" tools are very educational. They provide full details on the equipment choices provided by Challenger, Massey Ferguson and Gleaner. We believe these tools will be invaluable resources for customers, helping them make better informed purchase decisions and ultimately increasing customer satisfaction because they chose the right machine and options for their operation," says Lyon. "Our sites also are unique in that no registration is required, which we believe makes it easier and more convenient for customers to use the sites for quotes and product information."

Customers shopping online may access the tools directly from the brand websites,, and For more information about AGCO and its products, visit

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Massey Ferguson® and Gleaner® are worldwide brands of AGCO. Challenger® is a registered trademark of Caterpillar Inc. and is used under license by AGCO.

AGCO, Your Agriculture Company, (NYSE: AGCO) was founded in 1990 and offers a full product line of tractors, combines, hay tools, sprayers, forage, tillage equipment, implements, and related replacement parts. AGCO agricultural products are sold under the core brands of Challenger®, Fendt®, Massey Ferguson® and Valtra®, and are distributed globally through 2,600 independent dealers and distributors, in more than 140 countries worldwide. AGCO provides retail financing through AGCO Finance. AGCO is headquartered in Duluth, Georgia, USA. In 2010, AGCO had net sales of $6.9 billion.

Safe Harbor Statement
Statements which are not historical facts, including expectations regarding the development and sales of the products produced by the joint venture, are forward-looking and subject to risks that could cause actual results to differ materially from those suggested by the statements. These risks include possible declines in demand for products as a result of weather, demand and other conditions that impact farm income, actions by producers of competitive products, and the general risks attendant to acquisitions. Further information concerning these and other factors is included in AGCO’s filings with the Securities and Exchange Commission, including its Form 10-K for the year ended December 31, 2010. AGCO disclaims any obligation to update any forward-looking statements except as required by law. .