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Photo courtesy Chris McLean and The Pueblo Chieftan
Hesston® by Massey Ferguson® is going back to its roots by sponsoring the Wrangler National Finals Rodeo (WNFR) in December. Hesston was a long-time supporter of the Professional Rodeo Cowboys Association (PRCA) and the Wrangler NFR, beginning in 1974. Now Hesston by Massey Ferguson is carrying on the tradition by becoming the official farm equipment company of the PRCA with high visibility during the PRCA-sanctioned WNFR. If you have questions regarding this sponsorship, or want more information on Hesston and Massey Ferguson products, please fill out this form.
The Professional Rodeo Cowboys Association (PRCA), headquartered in Colorado Springs, CO, is the largest and oldest rodeo-sanctioning body in the world. The recognized leader in professional rodeo, the PRCA is committed to maintaining the highest standards in the industry in every area, from improving working conditions for contestants and monitoring livestock welfare to boosting entertainment value and promoting sponsors. ProRodeo attracts about 30 million fans, many of whom attend PRCA-sanctioned rodeos around the country annually. According to the Sports Business Daily, rodeo is seventh in overall attendance for major sporting events, ahead of golf and tennis.
