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Photo courtesy Chris McLean and The Pueblo Chieftan
Hesston by Massey Ferguson reunited with the Professional Rodeo Cowboys Association (PRCA) last year as the official farm equipment company of the PRCA. Hesston was a long-time supporter of the PRCA, beginning in 1974. Now Hesston is carrying on the tradition by sponsoring 33 major and regional events across the country, including Xtreme Bulls, Wrangler Million Dollar Tour, Circuit Finals, the Women's Professional Rodeo Assn. Finals, and of course, the Wrangler National Finals Rodeo held in Las Vegas, NV.
If you have questions regarding this sponsorship, or want more information on Hesston and Massey Ferguson products, please fill out this form.
Rodeo Broadcast Schedule
Hesston Rodeo Schedule
The Professional Rodeo Cowboys Association (PRCA), headquartered in Colorado Springs, CO, is the largest and oldest rodeo-sanctioning body in the world. The recognized leader in professional rodeo, the PRCA is committed to maintaining the highest standards in the industry in every area, from improving working conditions for contestants and monitoring livestock welfare to boosting entertainment value and promoting sponsors. ProRodeo attracts about 30 million fans, many of whom attend PRCA-sanctioned rodeos around the country annually. According to the Sports Business Daily, rodeo is seventh in overall attendance for major sporting events, ahead of golf and tennis.
